We have three types of Clients who access, use and interact with our Platform in different ways, as follows: “Publishers” are companies who are accessing and using the Services to create Universal LeadiDs (as further defined below) on their own web site(s) or platform(s) (“Publisher Platforms”).
“Queriers” are companies who generate data on their own or receive data from another party with a Universal LeadiD or other identifiers (“Identifiers”) and desire to verify and/or append certain attributes to the Identifiers by querying our network. A Querier can also be a Publisher.
“Partners” are companies who work with Source Meridian to provide supplemental services to Publishers or Queriers through our Services, either by incorporating certain aspects of our Services, or by integrating with our Services. Partners may contribute their own data or access data via APIs, SDKs, web related services. In some cases, we may use Partner pixels, cookies, scripts or tags alongside our Script. How We Collect, Store And Use Client Data Many Publisher Platforms utilize our Services. When you visit, enter information into, or otherwise interact with a Publisher Platform, the technology associated with our Services (previously installed by the Publisher at a Publisher Platform with that Publisher’s approval) captures certain information and automatically creates and returns to the Publisher a unique lead identifier known as a “Universal LeadiD”. The Services may use various technologies to do this, including JavaScript®, website scripts, pixel tags, cookies, local storage, and device identification. The information associated with a Universal LeadiD is subject to confidentiality obligations at all times. If you enter information into an open text field within a form on a Publisher Platform, our Services automatically encrypt that information using a cryptographic hash function which makes it infeasible for anyone, including us, to store, retrieve, reverse-engineer, or utilize the information that you volunteered.

Right to access personal information: Individuals exercising this right may request access to the categories and specific pieces of their personal information we have collected in the prior 12-month period. Individuals exercising this right may receive their personal information, when provided electronically, in a readily-useable format. Right to deletion: Individuals exercising this right can ask us to delete their personal information we have collected, though we may be permitted to retain personal information for certain purposes. Right to disclosure: Individuals exercising this right can receive additional information regarding the sources from which we collect information, the purposes for which we collect and share personal information, the information of theirs we hold, and the categories of parties with whom we share their information. Right to opt out of sales: As permitted by applicable law, we may share your personal information for monetary or other valuable consideration (under California law, this is considered a “sale”). You may opt out of such a “sale” of your personal information to third parties. You can exercise your right to opt-out here: Do Not Sell My Info. Right to be free from discrimination: Users may freely exercise these rights without fear of being denied goods or services. Currently, this law specifically applies to California residents, but Source Meridian will respond to requests to exercise your rights which we receive from any resident of the United States. If you are a resident of California or the United States, and would like to exercise one of your rights, please contact us at [email protected] or through our main website at sourcemeridian.com. You may designate an authorized agent to request the exercise of one or more of these rights on your behalf. Please note all consumer requests are subject to verification and there may be circumstances where we do not honor your request, as permitted under the law. We may verify your request by asking for additional information about how you found out about Source Meridian, who referred you to Source Meridian to make a request (which Publisher, Querier or Partner referred you to us) and which websites you made the same requests to; and we will need to be able to verify with that Publisher or Partner as to the validity of your request first. If you are using an authorized agent, such requests are subject to the same criteria.

Our Scripts and Services implemented on Publisher Platforms, do not accept or process any Do Not Track signals or similar mechanisms. As described above, our Platform does implement technologies, including cookies, which enable the identification of a web user’s device as it interacts with different websites and applications. Whether any Publisher Platform accepts or processes any such Do Not Track signals or similar mechanisms is determined by the Publisher that owns or operates the Publisher Platform(s) you may visit, and should be addressed in the privacy policy published by those Publishers on the Publisher Platform(s).

We are an independent service provider to our Clients. The fact that we provide our Platform and related services to our Clients is not meant to be an implied endorsement of, authorization of, or representation about any particular Client, nor is it an endorsement of, or representation about any Client’s privacy or information security policies or practices. When we choose to work with a Client, we do not intend by such collaboration to make any implied representation about our Clients generally or our Clients’ products and services. This Consumer Privacy Policy applies only to our Platform. Our Clients’ websites and services are provided subject to separate terms and conditions and separate policies, including separate privacy policies regarding the use and disclosure of Consumer PI. Our Clients are responsible for instructing Consumers to read all applicable terms and conditions, policies or statements of the websites they visit, especially those websites that collect Consumer PI.